Nigella Lawson

The Nigella Bites series, which was filmed in her home in west London, was later bought by American television,[8] being broadcast on E![39] and Style Network.[19] Lawson commented, "In the UK, my viewers have responded to the fact I'm trying to reduce, not add to, their burden and I'm looking forward to making that connection with Style viewers across the US".[39] Lawson was well received overall in the United States,[22] but one newspaper there suggested that she was too flirtatious for American screens; a critic from The New York Times wrote, "Lawson's sexy roundness mixed with her speed-demon technique makes cooking dinner with Nigella look like a prelude to an orgy".[19] Another asserted however, "She brings to life the sensual aspects of cooking. ... It is the rare example of great food television",[30] whilst The Dallas Morning News was less impressed and wondered why the public would follow her recipes and believed that her "attractiveness far outweighs her cooking skills".[40] The book of Nigella Bites became the second bestselling cookery book of Christmas 2002 in America.[41] The series was followed by Forever Summer with Nigella in 2002 on Channel4, the concept being, "that you cook to make you still feel as though you're on holiday".[22] Also in 2002, she began to write a fortnightly cooking articles for The New York Times,[4] and brought out a profitable line of kitchenware, called the Living Kitchen range, which is sold by numerous retailers.[23] Her range's value has continued to grow, starting at an estimated £2 million in 2003,[42] and increasing to £7 million in 2007.