Nigella Lawson

Her third food-based television series, called Nigella Feasts, debuted on the USA's Food Network in Autumn 2006 for a 13-week run.[51] Time magazine wrote a favorable review of the show; "the real appeal of Feasts ... is her unfussy, wry, practical approach to entertaining and quality comfort food. ... between the luscious camera shots and Lawson's sensual enjoyment of eating, Feasts will leave you wishing for an invite".[54] Since the American broadcasting, Lawson signed a £2.5 million deal for the series to be shown in ten other countries across the world.[55]

Lawson was next signed to BBC Two to host a three-part cookery show entitled Nigella's Christmas Kitchen, which began on 6 December 2006 and aired weekly. The first two episodes secured the second highest ratings of the week for BBC Two, with the first episode debuting with a strong 3.50 million.[56][57] The final episode went on to become the top show on BBC Two the week that it was aired.[56] Nigella's Christmas Kitchen won Lawson a second World Food Media Award in 2007.[58] Her influence as a food commentator was also demonstrated in late 2006, when after she had lauded goose fat as being an essential ingredient for Christmas, sales percentages of the product increased significantly in the UK. Waitrose and Tesco both stated that goose fat sales had more than doubled, as well as Asda's goose fat sales increasing by 65 percent from the previous week.[59] Similarly after she advised using prunes in a recipe on Nigella's Christmas Kitchen, Waitrose had increased sales of 30 percent year on year.[60][61]